Launch a successful Kickstarter campaign — from idea to reward delivery.
Product development, factory sourcing, campaign structure, audience building, and turning a profit — all in one practical PDF guide. Based on real, proven launches.
Kickstarter works — but it doesn’t forgive chaos.
Without a clear plan, it’s easy to make costly mistakes: waste money on ads, miss deadlines, or lose money on shipping. Especially if you’re an artist, creator, or designer — not a producer with a full team.
This guide covers the entire cycle:
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From your first steps to setting up your page and pre-launch strategy
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How to manage the campaign after launch: updates, backer communication, analytics
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How to handle production and avoid cash flow gaps
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How to plan logistics, packaging, tracking, and reward fulfillment management
What’s Inside the Guide
10 practical modules —
from idea to reward delivery
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Finalizing the idea, analytics, projections, and planning
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Finding suppliers in China, MOQ, samples
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Add-on products, bundles, packaging, and logistics
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Email list, warm-up content, pre-launch strategy
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Page structure, photos, renders, and copy
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Tiers, upgrades, limited offers
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Weekly and monthly planning
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Ad restrictions, launch strategy, account prep
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Configuring your Kickstarter campaign
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Pledge manager, global shipping planning
Who This Guide Is For
This guide is for creators who build and launch on their own.
It’s a great fit for:
creators of tabletop games, tarot and oracle decks
makers producing prints, stickers, accessories, figures, textile goods
anyone working with limited runs, handcrafted items, or experimental formats
artists making comics, artbooks, and visual merch
small studios and indie publishers planning a physical product launch
Whether you're making a gadget, a book, or a deck — if you want full control over your campaign without handing it off to a producer, this guide helps you build the entire process from scratch.
What You’ll Get
You’ll have a clear plan. No guesswork. No last-minute panic.
Prepare your factory and understand how their pricing works
Structure your reward tiers clearly — for you and your backers
Plan the entire campaign timeline week by week
Run the campaign after launch: updates, analytics, backer replies
Set up production and shipping without hitting cash flow issues
About the Author
My name is Lotta. I’m the creator of four out of four successfully funded international campaigns — including Art Tarot, Obscuro, Arcana Flow, and others. I’ve handled every part of each launch myself: from concept and design to ad setup and campaign management.
I have over 20 years of experience in design, marketing, and production. I work directly with manufacturers in China, overseeing production, packaging, and fulfillment. I use ad platforms like Jellop and BackerKit, but never hand over full control to producers.
This guide isn’t theory or a platform tutorial — it’s a detailed roadmap based entirely on real, hands-on experience.
Ready to launch a campaign you’ll be proud of?
Ready to launch a campaign you’ll be proud of?
Ready to launch a campaign you’ll be proud of? Ready to launch a campaign you’ll be proud of?
A complete campaign launch plan in a practical, step-by-step format — from factory sourcing and audience building to logistics and analytics.
FAQ
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Yes. You can download it immediately after purchase.
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No. It’s a PDF guide packed with practical materials.
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Yes — through the mentorship option. You can purchase 2 weeks of email-based support separately.
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No. The principles also apply to BackerKit or Gamefound, as long as you're launching a physical product.
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Yes — but you’ll need to do the work yourself. It’s not a plug-and-play template, it’s a hands-on framework.